Shop Direct Group has announced it has appointed VCCP to manage its advertising for its exciting new brand VERY.
The contract will begin immediately, with effect from 26th June, 2009.
The London-based agency will be responsible for all integrated above-the-line advertising and viral and digital support.
Alison Broadhurst, Shop Direct Marketing Director, said: “We are delighted to have secured VCCP to work with us on our fantastic new brand, VERY.
“We believe VCCP will bring a new level of online social media expertise that will be invaluable in helping us to maximise the potential of our new brand. VCCP has proven its mettle in this area and we think the team will drive forward our customer awareness specifically through the use of viral and digital communications.”
In winning the pitch, VCCP had to show it will “be able to demonstrate a capability to develop a big, unifying, long term creative idea that will deliver exceptional cut through and word of mouth/PR on launch and will be capable of providing a platform for a range of integrated digital work which will include social networking.”
VCCP, which has 185 employees, has an impressive list of clients including O2, Comparethemarket.com and The Home Office.
Ends
• Shop Direct Group is the UK's leading online home shopping retailer with a wide range of products covering fashion, furniture, home wares, electricals and gifts.
• The Group is home to nine of the UK's most successful home shopping brands including Littlewoods, Great Universal and Marshall Ward.
• We have around five million customers with annual sales of £1.7bn.
• Our online sales have grown from 18% in 2006 to over 56% today and we are on track to have 70% of our sales online by 2010.
• We stock over 400 national and own brands including PPQ, Preen, Jasmine Guinness, Love Label, Sony, Nike, Levi’s, Adidas, Phillips, Kodak, Dyson, Bosch, Elements by Amanda Wakeley, Morgan, Rare, Goodsouls and Unique Boutique.
• Each year we take over 20 million orders and deliver over 50 million items.
• Shop online at www.very.co.uk .
For more information about VCCP call Sarah Adamson 020 79527478, saraha@vccp.com
