Müller Dairy has appointed VCCP to handle the £8m Müller Corner advertising account. TBWA will retain the remainder of the Müller account, responsible for a budget of £20m on flagship business such as the overall Müller brand, Müller Light and Müller Rice.
In support of this announcement Chris McDonough, Marketing and R&D Director for Müller, comments, ' Müller has had an incredibly strong year in 2008 and in partnership with TBWA, have produced advertising and category growth to be proud of. However, as the business grows our demands continue to grow and appointing a second advertising agency is in direct response to this. TBWA will continue as the key strategic partner on the majority of the Müller business whilst VCCP will bring renewed energy and thinking to our flagship brand, Müller Corner. We look forward to embracing the new consumer challenges of 2009 with a strengthened agency network in place.'
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For more information please contact Cliff Hall, Director at VCCP on 020 7592 7597.
