VCCP has been appointed by Park Plaza Hotels to develop the creative for the opening of Park Plaza Westminster Bridge. VCCP pitched against 3 other agencies for the exciting new project. The hotel is being built on the number one hotel site in London, formerly the GLC building at 200 Westminster Bridge. This Park Plaza Westminster Bridge will be the company’s flagship hotel.
Andrew Swindells, General Manager Park Plaza Westminster Bridge London announced: ‘We are very pleased to be working with VCCP on the creative campaign for our largest hotel to date. Park Plaza Westminster Bridge London will offer some of the most extensive multi-faceted space the capital has seen for decades and we’re delighted to have VCCP on board to help launch and position this exciting new hotel’.
Cliff Hall, Managing Director, ‘It is great to be involved in the project from an early stage as the excitement and anticipation grows. The hotel will appeal to many different audiences and so requires a completely integrated communications plan’.
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For further information please contact Cliff Hall, Managing Director or Kathy Maxwell, Account Director at VCCP Blue on 020 7592 7597.
