Richard Reynolds, described by the New York Times as “a subculture celebrity and public intellectual”, has joined the planning deparment at VCCP.
Richard has turned an obscure activists movement into an increasingly mainstream hobby for young and old by founding Geurilla Gardening in 2004. Last year he launched one of The Sunday Times ‘Books of the Year’ – On Guerilla Gardening: A handbook for gardening without boundaries and he has also been named as one of The Evening Standard’s 1000 most influencial people in London.
Richard has previously worked at DLKW, and said he was “delighted to have been seduced into joining VCCP because of the great talent and culture in the agency”.
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For more information about Guerilla Gardening go to www.guerillagardening.org
For further information please contact Sarah Adamson, Marketing Manager, VCCP 02075 927478 / 07709 484636, saraha@vccp.com.
VCCP is an integrated communications agency pioneering a new approach, VCCP has a well earned reputation as one of the most innovative agency forces working in the UK.
VCCP makes brands shine brighter, based on the principle that brands need to create living brand worlds. Clients include O2, Comparethemarket, Muller, COI, and London Olympics 2012.
The agency has also built a reputation for work that works. VCCP has more IPA effectiveness awards than any other agency its age, winning five IPA Effectiveness Awards between 2004 – 2007 including Gold and Grand Prix for O2 and The Effectiveness Agency of the Year (billings below £100m).
Recent activities include:
• Winning 2 gold and 2 silver BTAAs for the Home Office’s Alcohol Harm Reduction work
• Winning Muller Rice and Fruit Corners business
• Creating the most talked about campaign of 2009 with comparethemarket.com’s launch of Aleksandr the meerkat
• Launching The O2, now the world’s most popular entertainment venue
• Becoming the first creatively led advertising agency in the UK to launch a specialist search marketing agency, VCCP Search
