Aer Lingus, the low cost carrier to Europe, have launched a further 6 new routes to their UK – Europe network. The new routes will commence from October however bookings are available now. VCCP Blue will continue to develop their integrated campaign encompassing the new routes.
The announcement of the new routes to Tenerife and Lanzarote, Spain, Bucharest, Romania; Vilnius, Lithuania; Warsaw, Poland; and Eindhoven, Netherlands will be a huge increase to Aer Lingus’s network. VCCP Blue will advertise the routes both as single destinations and as a network.
Next week, VCCP Blue will launch the July sale which incorporates all routes to Ireland and Europe.
"We are delighted to offer more routes on our European network and are positive our very competitive prices with help us achieve our targets for further growth."
Charmaine Duffy, European marketing Manager, Aer Lingus
"With more routes on offer aerlingus.com really is positioned as a low cost airline website to go to when travelling to Europe."
Kathy Maxwell, Account Director, VCCP Blue
Credits (as appropriate depending on media): Project name: July sale – new routes
Client: Aer Lingus
Creative agency: VCCP
Copywriter: Matt Lloyd
Art director: Dave Woodall
Planner: George Everett
Media Agency: MediaVest
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For further information please contact Cliff Hall, Managing Director or Kathy Maxwell, Account Director at VCCP Blue on 020 7592 7597.
Editors Notes:
VCCP Blue operates the same award winning philosophy as the main agency however with an approach offering the best of both worlds – the dynamism of a small agency with the resource of a big agency. Our brand essence is clarity and magic. Besides advertising VCCP Blue has an integrated approach that incorporates strategic consultancy, design and brand development, online strategy and execution and tactical direct marketing.
Recent activities include:
• Creating a visual identity as well as an integrated campaign for Aer Lingus’ UK customers, this includes press, outdoor and radio.
• Repositioning Bennetts within the biking marking as a biking brand rather than just an insurance brand, this include a new visual narrative which works across DM, Digital, Press, TV and sponsorship.
• Developed the comparethemarket.com brand and positioning to compete with the market leaders for the lead position in the market. This includes carrying out research and refreshing all aspects of the communications: TV, idents, press, outdoor & online campaign.
• Created a new identity and extensive brand guidelines for Axis Europe. This look was developed individually for all 3 divisions of the company with press and DM campaigns for each.
• Taking the global be… brand for Sodexo catering company and developing a new concept for 2009
• Developing a new identity and creating numerous projects for Neoss including a global patient & dentist campaign.
• Recently won an exciting new project in Qatar which will involve the full spectrum of marketing communications across the world.
