Margaret and Mabel, the loveable nosey neighbours made famous by Aunt Bessie’s 2009 advertising campaign, will be hitting screens for a second outing this Autumn. The new campaign again sees the pair spying on the family across the road and wondering how the busy mum does it all – work, play and still get proper family meals on the table. The campaign will showcase Aunt Bessie’s latest NPD to their famous Yorkshire puddings range – Aunt Bessie’s Yorkshire Puddings Perfect for Chicken.
A spokesperson from VCCP Blue, the creators of Margaret and Mabel, said:
“To support Aunt Bessie’s NPD and move the stories forward we have continued to use our much loved characters Margaret and Mabel. They act as extreme curtain twitchers who don’t understand how modern mothers can work and have time to put together a wonderful family meal at the end of the day. This message is conveyed in a way that shows humour with warmth and Northern charm.”
The ad is running on national TV from 4th October through until Christmas. Lorraine Crowe, Marketing Manager for Aunt Bessie’s says “This new strategic direction employed by Aunt Bessie’s from last year really delivered against our objectives to showcase the versatility and quality of our products in an engaging and impactful way and is well placed to both continue driving this message but also launching our exciting new products for 2010.”
The campaign forms part of the brand’s £6.5m integrated marketing campaign with the objective of building upon its £151m retail sales value developed over the last 14 years. Other elements of the strategy include new packaging (designed to give the brand a more contemporary feel whilst also improving taste and quality cues and shelf standout) and the redevelopment of the website. The new website boosts tips and recipes supplied by Aunt Bessie’s new Canny Cooks panel, led by TV Chef Lesley Waters, as well as other features.
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Notes to Editors
Aunt Bessie’s Ltd, previously Tryton Foods Ltd, has grown to £151m retail sales value in 14 years.
Aunt Bessie’s Ltd produces up to a staggering 20 million Yorkshire Puddings each week, with the first ever Aunt Bessie’s Yorkshire Pudding created for a Butlins holiday camp in 1974
For further information and to view the full range of Aunt Bessie’s products from traditional Yorkshire Puddings and roast potatoes to family desserts, visit www.auntbessies.co.uk
The new Aunt Bessie’s website launched in September and is be full of information, tips and advice
For more information please contact Stephanie Brimacombe at VCCP on 020 7592 9331.
