VCCP Blue has helped enhance Bennetts Bike Insurance’s online presence by delivering a fun and entertaining viral called “Oh B******S!!!”. The viral includes a number of clips of ‘motorcycling gone wrong’ all of which are destined to end in disaster. To highlight this the video has been set to the track “If I only had a brain” from The Wizard of Oz.
Bennetts launched its new advertising campaign in May with the creative message of “Whatever you ride”, which has run across press and online as well as being supported by its recently launched online game, The Bennetts Wheelie Challenge. The viral video is designed around this new creative message, showing a wide range of bikes and riders, and is on the bennetts.co.uk and YouTube.
VCCP Blue quote
‘We wanted to create a fun video for all bikers which they could engage with and pass around the online biking community’.
Kathy Maxwell, Account Director, VCCP blue
Credits (as appropriate depending on media): Project name: “Oh B******S!!!*
Client: Bennetts
Brief: Viral Video
Creative agency: VCCP Blue
- END -
For further information please contact Cliff Hall, Managing Director or Kathy Maxwell, Account Director at VCCP Blue on 020 7592 7597.
Editors Notes:
VCCP Blue operates the same award winning philosophy as the main agency however with an approach offering the best of both worlds – the dynamism of a small agency with the resource of a big agency. Our brand essence is clarity and magic. Besides advertising VCCP Blue has an integrated approach that incorporates strategic consultancy, design and brand development, online strategy and execution and tactical direct marketing.
Recent activities include:
• Creating a visual identity as well as an integrated campaign for Aer Lingus’ UK customers, this includes press, outdoor and radio.
• Repositioning Bennetts within the biking marking as a biking brand rather than just an insurance brand, this include a new visual narrative which works across DM, Digital, Press, TV and sponsorship.
• Developed the comparethemarket.com brand and positioning to compete with the market leaders for the lead position in the market. This includes carrying out research and refreshing all aspects of the communications: TV, idents, press, outdoor & online campaign.
• Created a new identity and extensive brand guidelines for Axis Europe. This look was developed individually for all 3 divisions of the company with press and DM campaigns for each.
• Taking the global be… brand for Sodexo catering company and developing a new concept for 2009
• Developing a new identity and creating numerous projects for Neoss including a global patient & dentist campaign.
• Recently won an exciting new project in Qatar which will involve the full spectrum of marketing communications across the world.
