Leading property website, Zoopla.co.uk, has today launched its first national TV advertising campaign which will include a number of prime-time slots. The new TV campaign, which was created by VCCP Blue, will tap into the nation’s obsession with the property market.
The initial campaign will run from the end of August and is part of a multi-million pound TV, print and digital campaign.
Zoopla’s challenge to VCCP Blue was to design a campaign that would turn Zoopla into a household name by creating something that is entertaining and showcases their core philosophy that free and easily accessible information helps people make better informed property decisions.
Cliff Hall, [Managing Director] from VCCP Blue said: “Zoopla.co.uk is a leading innovator in the online property sector and this is something we wanted to make sure the advertising reflected. The creative is very different for this category and highlights the extensive information available on Zoopla through these entertaining stories. Zoopla has a really strong offering and we hope to greatly increase brand awareness through this campaign.”
Zoopla’s new campaign plays on the fact that finding the perfect property is much like finding the perfect partner. The TV ads feature a series of pairs talking about their search and have something more to be gained from them on every viewing.
Alex Chesterman, Founder and CEO of Zoopla.co.uk said: “Over the past 2 years, the pace of our growth has been unrivalled in the property portal space. Our marketing to date has been largely focussed online and we are now ready to turn Zoopla into a household name targeting property buyers, renters, sellers and landlords so that we can continue to be the most effective marketing partner for all UK estate agents.”
To view the TV ads, click here:
http://www.zoopla.co.uk/improveyourchances http://www.youtube.com/user/zooplauk
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For further information please contact Stephanie Brimacombe at VCCP on 020 7592 7478, stephanieb@vccp.com or visit www.vccp.com
Or
Lawrence Hall at lawrence.hall@zoopla.co.uk or on 020 7620 4618 or 07890 078 945
Notes:
VCCP is an integrated communications agency with a well-earned reputation as one of the most innovative agency forces working in the UK. VCCP believes you don’t need to outspend your competition, just outshine them and has a proven way of working to make brands shine brighter. The agency has built a reputation for work that works and has more effectiveness awards than any other agency its age.
Clients include O2, comparethemarket.com, the Home Office, Microsoft, Jordans, Hiscox, Texaco and Standard Life.
Recent activities include:
• Winning Marketing Week Magazine’s Creative Agency of 2010 (adding to the title of Marketing’s Creative Agency of the Year 2009)
• Being shortlisted by Campaign for Advertising Agency of the year and Digital Agency of the year – the first agency ever to make both lists
• Comparethemeerkat.com winning ‘Campaign of the Year’ in Campaign, Marketing and comparethemarket.com being awarded ‘Brand of the Year’ by the Marketing Society.
• Creating social communications agency, ICON, to combine the best of advertising, digital and PR
• Launching VCCP Health to bring the VCCP approach to creativity and brand strategy to the world of pharmaceuticals
• Expanding our international offering: the Berlin office continues to grow and we’re opening our Czech office shortly
• Helping O2 reach their highest ever levels of consideration - working on brand extensions such as O2 money and O2 family as well as continuing to evolve the phenomenally successful Priority scheme for O2 customers
• Creating the Government’s high profile Alcohol Harm Reduction and Sexual Health campaigns
About Zoopla.co.uk
Zoopla.co.uk is the UK’s most comprehensive property website, focused on empowering consumers with the resources they need to make better-informed property decisions. We help our users make sense of the residential property market by combining property listings with market value data, local information and community tools.
Zoopla.co.uk was founded on the principles of transparency and efficiency and everything we do aims to make the market more effective for both property consumers and professionals alike. Our mission is to provide the most useful online property experience by:
• displaying property listings along with value and price trend information
• providing rich property data and local market information in one place
• enabling users to search for property in a variety of customised ways
• allowing users to engage with professionals via our tools like AskMe!
• building relationships between home owners and local estate agents
By combining free, instant value estimates for every UK home with sold prices, local market information and hundreds of thousands of properties available for sale and to rent, Zoopla.co.uk has become the ultimate destination for property consumers to search for property and do their market research. We are the UK's fastest growing property website and are proud to have been named 'Best Property Portal 2009' (Daily Mail UK Property Awards).
Our unique features, like AskMe!™ and TemptMe!™ allow users to gain an insight into the market and discover information they won't find anywhere else. And our AskAnAgent feature has rapidly become one of the most valued sources of vendor leads for UK estate agents. We calculate our value estimates using a proprietary algorithm (secret formula) that continuously analyses millions of data points relating to property sales and home characteristics throughout the UK. Our estimates are constantly refined, using the most recent data available and a variety of methodologies, in order to provide the most current information on any home.
Zoopla Ltd is a privately held company with a highly experienced and proven management team, backed by well-respected angel investors and leading venture capital firms Atlas Venture (www.atlasventure.com) and Octopus Ventures (www.octopusventures.com).
