The latest in VCCP’s series of ads for comparethemarket.com breaks this weekend continuing the hugely successful comparethemeerkat.com campaign featuring idiosyncratic Russian meerkat, Aleksandr Orlov.
The ad, which sees Aleksandr making use of his lavish marinonette theatre and a salami in order to tackle the ongoing confusion between his website and comparethemarket.com, will break on Sunday (July 5) on Channel 4, ITV1, Sky1 and Five having been released on comparethemeerkat.com on Friday.
Two new radio commercials will also roll-out nationally on Monday featuring Aleksandr answering his emails and providing listeners with a neat vocal exercise to help distinguish between comparethemeerkat and comparethemarket.
Aleksandr Orlov said “Despite many fans of previous advert, peoples still making mistake. New ad will let peoples know about my meerkat business, not other website, comparethemarket.com, which is for humans searching for cheap deals on their car insurance.”
Creds
Project name: Aleksandr – ‘Puppets’
Client: comparethemarket.com
Brief: To raise brand awareness and name recall
Creative agency: VCCP
Agency Producer: Olly Calverley and Carly Parris
Creative Directors: Darren Bailes & Steve Vranakis
Creative: Matt Lloyd, Rich Connell, Clem Woodward
Planner: George Everett
Production Company: Passion Pictures
Director: Darren Walsh
Post-production: Passion Pictures
Audio post-production: Wave Studios
Exposure: TV, radio, Online
Media Company: Zed
Media Contact: Paul Constantine
Account Manager: Patrick Flynn
END
For further information please contact Sarah Adamson, Marketing Manager, VCCP on 07709 484636 or 02075 927478.
Editors Notes:
An integrated communications agency pioneering a new approach, VCCP has a well-earned reputation as one of the most innovative agency forces working in the UK.
VCCP creates visual narratives, based on the principle that brands need to make an immediate visual impression to have an impact. Clients include O2, comparethemarket, Muller, COI, and London Olympics 2012.
The agency has also built a reputation for work that works. VCCP has won five IPA Effectiveness Awards between 2004 – 2007 including Gold and Grand Prix for O2 and The Effectiveness Agency of the Year (billings below £100m).
Recent activities include:
• Winning Muller Corners and Rice business
• Creating the most talked about campaign of 2009 with comparethemarket.com’s launch of Aleksandr the Meerkat
• Launching The O2 now the world’s most popular entertainment venue
• Launching the Government’s high profile Alcohol Harm Reduction campaigns
• Becoming the first creatively led advertising agency in the UK to launch a specialist search marketing agency, VCCP Search
