Award winning producer Chris Chaundler and branded content innovator Christine Beardsell join forces to launch the VCCP Partnerships latest venture, VCCP Content. The new company will sit within the VCCP Partnership alongside the likes of VCCP Search, VCCP Share and VCCP Health.
VCCP Content will primarily concentrate on helping brands move away from the traditional campaign model into publishing models, and to build sustainable content creation solutions with “audience design” and engagement at its core. Additionally, the new company will create strategic partnerships with online and offline publishers, video producers and bloggers to develop co-created and curated content solutions for clients and content creators alike.
“Branded content is going to play a leading role in the future of our industry.” says VCCP Founding Partner Adrian Coleman. “Having a partnership company that can sit with our strategic planners and develop a holistic content approach across media and channels is going to be critical for our clients in the years ahead.”
Chris Chaundler joins after 10 years of running his own successful TV and digital production company, ibrow Productions. During his career he has won a Royal Television Society (RTS) award for Best Sports Documentary Series and has been a part of 4 BAFTA winning productions.
Christine Beardsell was co-founder of Digitas’s branded content division The Third Act, where she was instrumental in developing sustainable branded content programs like Kraft’s award winning “The Real Women of Philadelphia” and American Express’s Open Forum -- where she masterminded a “smart player” for content distribution. More recently she partnered BritMums, the UK’s largest parenting blogging community, to successfully re-launch their network and strategy for brand partnerships.
“Branded content has proven to be an incredibly successful marketing model for both brands and content creators, and more importantly for audiences.” says Beardsell. “Many brands are already creating as much content as publishers, but they’re still behaving like advertisers and failing to retain audience interest. Our goal is to get clients to think more like publishers and build credibility as content producers beyond the 30 second TV spot. It’s the only way to build lasting, loyal, engaged fans”.
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For further information please contact Stephanie Brimacombe at VCCP on 020 7592 9331, stephanieb@vccp.com or visit www.vccp.com
