Jordans Cereals, producer of delicious, wholesome breakfast cereals and cereal bars, has signed up to sponsor Channel 4’s River Cottage. The deal reflects Jordans’ commitment to producing great tasting, high quality, yet sustainably produced food through Conservation Grade™, the nature-friendly farming scheme Bill Jordan helped to pioneer in 1985.
The sponsorship will cover all River Cottage transmissions on Channel 4, More 4 & 4oD across all platforms as well as online branding around the programme website.
The Jordans idents have been developed by VCCP. They have a similar look and feel to recent Jordans Muesli and Country Crisp advertising which encourage people to ‘Look inside the box’, differentiating Jordans by the quality of the ingredients they use to make their products. The River Cottage idents feature the strapline; ‘For a Happier Countryside’, supporting the work Jordans nature friendly farmers have been doing on their farms since 1985 when Bill Jordan helped to set up the Conservation Grade™ farming scheme.
The aim of the deal, which was negotiated by ZenithOptimedia, is to target audiences who have an interest in food, farming, the countryside, local communities and the environment.
Commenting on the sponsorship deal, Carol Flint, Head of Brand at Jordans said, “We are thrilled to be sponsoring Channel 4’s River Cottage, which we feel has great synergies with our brand. We have a long-standing commitment to producing high quality food using only British grain, grown on nature friendly farms in order to protect the countryside and partnering with Channel 4’s River Cottage is a perfect fit.”
The deal with Channel 4 includes Jordans’ branded 15, 10 ad 5-second bumper credits for the 60 minute episodes.
Online, Jordans will be the exclusive sponsor of the Channel 4’s River Cottage website at http://www.channel4.com/food/on-tv/river-cottage which will include recipes from the series.
For recipe suggestions, news, views and unique competitions visit www.jordanscereals.co.uk.
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For more information, please contact Sarah Adamson at VCCP on 020 7592 7331 or visit www.vccp.com
