VCCP has created a new TV campaign for Omega Pharma, which breaks on 17th June. The 30” TV commercial, for Jungle Formula Insect repellent, is the first major campaign for the brand for several years.
The campaign aims to expand the appeal of Jungle Formula, the number one insect repellent in UK, to package holiday tourists and to highlight the superior protection which it provides. In the ad we see a number of holiday makers swatting mosquitoes. The footage is cut to resemble a dance, and is accompanied by the funk track ‘Jungle Boogie’ by Kool & The Gang. Jungle Formula is presented as the solution to avoid doing the jungle boogie. The ad was written by Bret O’Connor and Matt Macland, and shot by Dom Bridges from Mustard.
Creds:
Project name: Jungle Formula ‘Jungle Boogie’
Client: Omega Pharma
Brief: Increase penetration of Jungle Formula by widening its appeal
Creative agency: VCCP
Agency Producer: Larissa Miola
Copywriter: Matt Macland
Art director: Brett O’Connor
Planner: Sophie Maunder-Allan
Media Agency: AW Media
Media planner: Katharine Summers
Production Company: Mustard
Director: Dom Bridges
Post production: Prime Focus
Sound: Grand Central
Exposure: National TV
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For further information please contact Sarah Adamson, Marketing Director at VCCP on 020 7592 7478, saraha@vccp.com or visit www.vccp.com
Notes:
About Omega Pharma
The UK operation of Omega Pharma (previously trading as Chefaro) has undertaken a transformation in recent months that has led to its first growth in two years.1 A re-launch of the company and subsequent reinvigoration of well-known trusted brands such as Buttercup, TCP, Jungle Formula, Wartner and Lyclear will be rolled out in the coming months.
Under new management, Omega Pharma has relocated to central London from its previous operating sites in Bournemouth and Huntington. The new team is led by Managing Director Nigel Bathhurst (ex Diageo and Boots Healthcare International), Andy Wines (ex Reckitt Benckiser and Roche Consumer Health) as Marketing Director and Kay Patton (ex J&J, Pharmacia) as Sales Director draws on her extensive expertise with brands such as Nicorette and Benecol. The combination of skills drawn from Blue Chip operations and the team’s decisive, progressive and professional management style sets the tone for Omega and its brands’ future.
Omega is committed to marketing excellence in building its key brands at well above market growth rates, achieved through exceptional consumer insight and innovative NPD programmes.
The team is also looking to acquire further brands to which the company’s new approach of consumer-centric innovation can be applied.
About VCCP
VCCP is an integrated communications agency with a well-earned reputation as one of the most innovative agency forces working in the UK. VCCP believes you don’t need to outspend your competition, just outshine them and has a proven way of working to make brands shine brighter. The agency has built a reputation for work that works and has more effectiveness awards than any other agency its age.
Clients include O2, comparethemarket.com the Home Office, , Microsoft, Jordans, Hiscox, Texaco and Standard Life.
Recent activities include:
• Winning Marketing Magazine’s Creative Agency of 2009
• Being shortlisted by Campaign for Advertising Agency of the year and Digital Agency of the year – the first agency ever to make both lists
• Comparethemeerkat.com winning ‘Campaign of the Year’ in Campaign, Marketing and comparethemarket.com being awarded ‘Brand of the Year’ by the Marketing Society.
• Creating social communications agency, ICON, to combine the best of advertising, digital and PR
• Launching VCCP Health to bring the VCCP approach to creativity and brand strategy to the world of pharmaceuticals
• Expanding our international offering: the Berlin office continues to grow and we’re opening our Czech office shortly
• Helping O2 reach their highest ever levels of consideration - working on brand extensions such as O2 money and O2 family as well as continuing to evolve the phenomenally successful Priority scheme for O2 customers
• Creating the Government’s high profile Alcohol Harm Reduction and Sexual Health campaigns
