Aer Lingus has launched their new TV campaign to promote flights from Gatwick to Europe, with destinations such as Malaga, Faro, Nice, Munich, Zurich and Vienna. The 30 sec ad goes live today, Monday 2nd March, with a second ad breaking next week.
The ads will run for four weeks in the London catchment area. VCCP developed the animated ad which echoes the press and outdoor campaign launched this year. The prices to Europe start at only £9.99 including taxes and charges.
‘Our competitors currently don’t advertise on TV however we feel that a TV campaign in the London area will give us the exposure we need to launch our new low costs flights and position Aer Lingus as a low cost European airline at Gatwick.’
Charmaine Duffy, European Marketing Manager
‘The ads are simple, direct, well branded and should provide the right level of cut through for Aer Lingus as UK consumers have become familiar with the distinctive shamrock creative this year’.
Kathy Maxwell, Account Director VCCP
Credits (as appropriate depending on media): Project name: Gatwick flights
Client: Aer Lingus
Brief: TV ad
Creative agency: VCCP
Agency Producer: Kitty Hackney
Copywriter: Matt Lloyd
Art director: Dave Woodall
Account Director: Kathy Maxwell
Media Agency: MediaVest
Production Company: Momoko
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For further information please contact Michael Sugden, Managing Partner at VCCP on 020 7592 9331 or visit www.vccp.com
