VCCP is launching a new TV campaign for Buttercup Cough Syrup, which goes on air nationally from December 6.
The primary message is that Buttercup is made from natural active ingredients, a key point of difference. The ad shows a series of animals coughing followed by other animals suggesting Buttercup as the solution. The ad concludes with the endline: Buttercup, Soothing by Nature.
The campaign was conceived by Brett O’Connor and Matt Macland and produced by Red Bee Productions.
Omega Pharma Marketing Manager Louise White comments ‘Buttercup is the third largest brand in the cough liquid category and is differentiated in that it is made from natural active ingredients, whilst providing soothing and effective relief. VCCP have developed a strong campaign which consumers responded really positively to in research and we are confident it will continue to drive the brands sales and share forwards’.
VCCP won the Omega Pharma account in January 2010. The Buttercup campaign follows on from the Jungle Formula insect repellent advertising which ran in the summer and has increased sales significantly, by over 20%.
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For further information please contact Stephanie Brimacombe at VCCP on 020 7592 9331, stephanieb@vccp.com or visit www.vccp.com
Notes:
VCCP is an integrated communications agency with a well-earned reputation as one of the most innovative agency forces working in the UK. VCCP believes you don’t need to outspend your competition, just outshine them and has a proven way of working to make brands shine brighter. The agency has built a reputation for work that works and has more effectiveness awards than any other agency its age.
Clients include O2, comparethemarket.com the Home Office, , Microsoft, Jordans, Hiscox, Texaco and Standard Life.
Recent activities include:
• Winning Marketing Weeks’ Agency of 2010
• Winning Marketing Magazine’s Creative Agency of 2009
• Being shortlisted by Campaign for Advertising Agency of the year and Digital Agency of the year – the first agency ever to make both lists
• Comparethemeerkat.com winning ‘Campaign of the Year’ in Campaign, Marketing and comparethemarket.com being awarded ‘Brand of the Year’ by the Marketing Society.
• Expanding our international offering with a thriving office in Berlin and new offices in Prague and Istanbul
• Helping O2 reach their highest ever levels of consideration - working on brand extensions such as O2 money and O2 family as well as continuing to evolve the phenomenally successful Priority scheme for O2 customers
• Creating the Government’s high profile Alcohol Harm Reduction and Sexual Health campaigns
