VCCP’s latest campaign for O2 announces the arrival of their new International Favourites Bolt On. It gives people in the UK, the freedom to call friends and family abroad, without having to worry about the cost of calling from their mobile.
Dom Bridges from The Mustard Film Company was chosen to direct a 40 second commercial and worked with VCCP to devise a series of typographic ‘celebrations’ from around the world.
The result is a rare collaboration of skill-sets. This integrated campaign combines the talents of typographer Si Scott; the wizardry of Alistair Hearsum and his team at Glassworks; the pristine photography of Todd Antony; the cunning of Stanley’s Post and masterminded by the Mekon-sized vision of Mr. Bridges.
Shot on location in Mumbai, Warsaw and Sydney, the campaign celebrates the great value of International Favourites from O2.
It breaks on Wed 17th November and will be running across TV, press, online, outdoor, retail and direct mail.
ENDS
For more information please contact Stephanie Brimacombe at VCCP on 020 7592 9331 or visit www.vccp.com
