VCCP’s new campaign to launch an entirely new O2 Pay and Go tarrif launches tomorrow.
The brief to launch a sim that enables O2 customers to talk for free to anyone on any network led VCCP to create a new sim character. It’s the friendliest sim you’ll find; it doesn’t matter what network your friends are on - the new O2 sim loves them all. The TV ad shows the sim spreading love throughout his journey; at the end of the ad he finally finds what he’s looking for - another sim to love him back.
The fully integrated campaign includes TV, radio, press, DM and online.
Creds:
Project name: Text and Call- Hugs
Client: Anton Colton, O2
Brief: To launch the new O2 Pay and Go Text and Call tariff
Creative agency: VCCP
Agency Producer: Marcus Eley
Copywriter: Ken Taylor
Art director: Gavin Mcdonald
Planner: Isabelle O’Sullivan
Account Director/ Executive: Chloe Laughton/ Kelly Cody
Media Agency: ZenithOptimedia
Media planner Richard Law
Production Company: Partizan
Director: Eric Lerner
Audio post-production: Wave
Exposure: National TV, National Press, National Radio
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For further information please contact Sarah Adamson, Marketing Manager, VCCP on 07709 484636 or 02075 927478.
