After VCCP was awarded the npower account in August this year, the first activity goes live for Energy Savings Week (19th - 25th October) introducing pretty Penny.
Penny, npower’s new customer services lady is on hand to help the lovable but sometimes hapless pair Wallace and Gromit with all their energy saving queries. The campaign breaks with regional 40 second radio ads and a 10 second national radio ad promoting loft insulation for £149.
In addition to the radio the campaign also includes press and outdoor freaturing Penny and Wallace and Gromit.
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For further information please contact Sarah Adamson 020 7952 9331, saraha@vccp.com
Editors Notes:
An integrated communications agency pioneering a new approach, VCCP has a well-earned reputation as one of the most innovative agency forces working in the UK. VCCP believes that you don’t have to outspend you competition, just outshine them. Clients include O2, comparethemarket.com, McDonalds, Muller, Very, Jordan’s and COI. The agency has also built a reputation for work that works. VCCP has won more effectiveness awards than any other agency its age.
Recent activities include:
• Winning the McDonalds Employer Branding account
• Winning the Southern Trains account
• Winning Silver at the APG Awards, for Comparethemarket.com
• Launching The O2 now the world’s most popular entertainment venue
• Launching the Government’s high profile Alcohol Harm Reduction campaigns
• Launching ICON an agency bringing together the skills of digital, PR and advertising
