O2 present their first foray into ad-funded programming this Sunday 15 March with Austin Healey’s The Big Tackle on ITV4 at 7.30pm, supported by a fully integrated campaign developed by VCCP.
The campaign launches in press this Friday and a range of idents have been produced by VCCP featuring England men’s, women’s and junior rugby players as well as passionate fans & support staff from all walks of rugby in a long anthemic ‘Line-Up’ before a match at Twickenham.
The support is crucial to demonstrate the reasons for which O2 have made this programme, namely building awareness of their rugby ethos - enabling connections at every level of the game, from grassroots to glory.
Michael Sugden, Managing Director of VCCP explained “it is our continual goal with O2 to deliver work which emphasises that O2’s sponsorship strategy is far more than just a badge on a shirt; we’re delighted with the campaign as it clearly backs up O2’s commitment to the sport at all levels.”
Creds
Project name: The Big Tackle with Austin Healey
Client: Nic Fletcher – Head of Sport Sponsorship
Brief: Show O2’s support for rugby at every level of the game through the promotion, and ownership of ‘The Big Tackle with Austin Healey’
Creative agency: VCCP
Agency Producer: Kitty Hackney
Copywriter: John McLaughlin
Art director: Tony Hector
Planner: Dan Izbicki
Account Director: Kate Eltringham
Media Agency: Zenith Optimedia
Media planner: John Tippins
Media Spend: ₤75k
Production Company: Mustard
Director: Cris Mudge
Post-production: MPC Audio post-production: 750mph – Sam Ashwell
- ENDS -
For further information please contact Sarah Adamson, Marketing Manager, VCCP on 07709 484636 or 02075 927478.
Editors Notes:
An integrated communications agency pioneering a new approach, VCCP has a well earned reputation as one of the most innovative agency forces working in the UK.
VCCP creates visual narratives, based on the principle that brands need to make an immediate visual impression to have an impact. Clients include O2, Comparethemarket, Muller, COI, and London Olympics 2012.
The agency has also built a reputation for work that works. VCCP has won five IPA Effectiveness Awards between 2004 – 2007 including Gold and Grand Prix for O2 and The Effectiveness Agency of the Year (billings below £100m).
Recent activities include:
• Winning Muller Fruit Corners & Rice business
• Creating the most talked about campaign of 2009 with comparethemarket.com’s launch of Aleksandr the meerkat
• Launching The O2 now the world’s most popular entertainment venue
• Launching the Government’s high profile Alcohol Harm Reduction campaigns
• Becoming the first creatively led advertising agency in the UK to launch a specialist search marketing agency, VCCP Search
