Aleksandr Orlov, the billionaire meerkat made famous by his comparison website, comparethemeerkat.com is turning his paw to presenting for a brand new monthly “Meerchat” podcast launching today with Hollywood legend David Hasselhoff.
The Russian entrepreneur, who has over half-a-million fans on Facebook and over 20,000 Twitter followers, will be interviewing a number of stars ranging from Hollywood A-Listers to leaders of industry. The new show aims to support Aleksandr’s wider campaign to highlight the difference between his own website comparethemeerkat.com and the website for easy car insurance comparethemarket.com.
Broadcast from the Meerchat studios in the drawing room of Orlov Mansions, the show features both exciting meerkat news, and a high profile celebrity interview. Aleksandr’s right-hand-man, Sergei, acts as the show’s producer.
Aleksandr Orlov said “I have always been big fan of Mr Hoff so when he phone me personally to ask to be first guest on new show “Meerchat” I was happier than meerpup in grub shop. Sergei is ironing my Michael Knight commemorative pants right now! As well as big Holly Woods star interview I will also be talking about latest news and answering some questions from my loyal fans on the Twitter.”
David Hasselhoff said “I’ve heard so much about Aleksandr - it was a real pleasure to finally meet him and an honour to be the first guest on his monthly chat show. I‘ve always been pretty big over in Moscow, but he’s taking it to another level. We had a little chat, discussed life, America’s Got Talent, and beauty secrets – he’s a real top kat!”
Aleksandr’s first Meerchat including the interview with David Hasselhof airs on Friday 13th November and will be available to download on his website www.comparethemeerkat.com or from iTunes.
Project name: Meerchat
Client: comparethemarket.com
Brief: Continue to keep Aleksandr’s fans engaged with new content
Creative agency: VCCP
Agency Producer: Olly Calverley and Carly Parris
Creative Directors: Darren Bailes & Steve Vranakis
Creative: Matt Lloyd, Rich Connell, Clem Woodward, Javier Romartinez, Stephen Misir
Audio Production: Markettiers4dc
Exposure: comparethemeerkat.com, iTunes
Planner: George Everett
Account Manager: Patrick Flynn
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For further information please contact Sarah Adamson, Marketing Manager, VCCP on 07709 484636 or 02075 927478.
