Aunt Bessie’s Ltd are to launch their new brand communications campaign having recently reviewed their strategic direction. VCCP were appointed by Aunt Bessie’s in April this year to create the new brand campaign which will run across TV, press, online and radio.
The campaign has been developed initially for their core products, Yorkshire puddings and roast potatoes by demonstrating the products’ versatility and core benefit - enabling mum to nurture and care for her family by delivering authentic, traditional family meals during the week.
VCCP has created two characters, Margaret and Mabel, two old ladies who have known each other for years and are, quite simply, the nosiest neighbours you have ever met. When they’re not cooking, cleaning and making chutney for the local WI events, they can be found keeping a close eye on the comings and goings of their whole street. They’re astonished how their new neighbour (a working mum of a young family) can create such wonderful traditional family meals in such short periods of time.
The first TV ad airs on Monday 5th October followed by a second TV ad a week later.
Project name: Margaret & Mabel
Client: Aunt Bessie’s
Creative Agency: VCCP
Agency Producer: Vanessa Butcher
Creative Director: Darren Bailes
Copywriter: Matt Lloyd
Art director: Dave Woodall
Planner: George Everett
Media Agency: Vizeum
Production Company: Another Film Company
Director: Nick Jones
Post-production: Rushes Audio post-production: Grand Central
Exposure: TV, Press, Online, PR
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For further information please contact Sarah Adamson, Marketing Manager at VCCP on 020 7592 7478 or visit www.vccp.com
Editors Notes:
An integrated communications agency pioneering a new approach, VCCP has a well-earned reputation as one of the most innovative agency forces working in the UK. VCCP believes that you don’t have to outspend you competition, just outshine them. Clients include O2, comparethemarket.com, McDonalds, Muller, Very, Jordan’s and COI. The agency has also built a reputation for work that works. VCCP has won more effectiveness awards than any other agency its age.
Recent activities include:
• Winning the McDonalds Employer Branding account
• Wining the npower integrated account
• Winning the Southern Trains account
• Launching The O2 now the world’s most popular entertainment venue
• Launching the Government’s high profile Alcohol Harm Reduction campaigns
• Launching ICON an agency bringing together the skills of digital, PR and advertising
