Telefónica O2 Germany has launched a new campaign developed by VCCP Berlin high-lighting that O2 offers a telephone helpline run by well-trained advisors instead of the usual, and often frustrating, voice response technology.
The campaign shows the redundant telephone robots enjoying their well-deserved retirement lounging poolside, enjoying fresh mountain air, at the beach, in parks or simply relaxing at home. The campaign includes German TV, press, outdoor and digital; all supporting the accolades and awards that O2 has received for its customer service.
Tim Alexander, Head of Branding, Strategy & Communication with Telefónica O2 Germany said “O2 would like to make the life of its costumers as easy as possible - whether on the telephone or in the shop. Thanks to our service promise we have a clear advantage in the market and want to leverage this in our communication.”
Project name Retired
Client O2 Germany
Creative agency VCCP Berlin
CD Art Lars Wohlnick
CD Copy Oliver Frank
Agency Producer Andy Leahy
Production company CZAR Germany
Director Lieven van Baelen
Exposure National TV, press, outdoor - Germany
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For further information please contact Peter Polster, International Managing Director or Sarah Adamson, New Business Development Manager at VCCP on +44 20 7592 9331 or visit www.vccp.com
Notes to editors:
About VCCP
An integrated communications agency pioneering a new approach, VCCP has a well-earned reputation as one of the most innovative agency forces working in the UK and since 2008 also in Germany, Berlin. VCCP creates brand worlds, based on the principle that creative ideas must be unlimited and inspire participation, conversation and mobilisation. Clients include O2, COI, and London Olympics 2012. The agency has also built a reputation for work that works. VCCP has won five IPA Effectiveness Awards between 2004 – 2007 including Gold and Grand Prix for O2 and The Effectiveness Agency of the Year.
