Omega Pharma has awarded its £3m creative business to London-based VCCP, after a pitch which was managed by The Haystack Group. The pitch was initiated and overseen by Omega’s new UK Marketing Director, Andy Wines.
VCCP will work on a range of Omega’s brands including market leading Jungle Formula insect repellent, and Buttercup Cough Syrup.
Omega Pharma UK is part of the Belgian Omega Pharma group – a top 15 Global OTC player with annual sales in excess of 800 million Euros.
The company’s media buying agency, AW Media, remains in place and has not been a part of the pitching process.
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For more information, please contact Sarah Adamson at VCCP on 020 7592 9331 or visit www.vccp.com
