VCCP is bolstering its European operations by opening an office in Prague on March 15th. The agency already has offices in London, Berlin, Qatar and Abu Dhabi and plans are being made to continue the organic growth thereby strengthening a European offer for pan-European clients.
Says VCCP Partner and International Managing Director, Peter Polster “ At VCCP we believe we can make a big difference in local markets with our known strategic strengths, our track record of solving business problems with creativity and our highly integrated approach creating brand worlds as opposed to mere advertising ideas”. London based Polster will oversee the Czech office.
VCCP Prague will open with a staff of 15 led by managing director Helena de la Barre and creative director Dejan Stajnberger. Both have come directly from Euro RSCG Czech Republic where de la Barre was in charge of FMCG clients such as Euronews, Kraft and Danone. Stajnberger was regional creative director of Euro RSCG East European headquarters.
VCCP was assigned by Telefonica O2 Czech Republic due to their continuing successful work for the O2 brand in Germany and UK. Telefonica O2 in the Czech Republic is one of the biggest companies and biggest advertisers in the country. A vast majority of Czech households have at least one O2 product in their home, ie landline, mobile, O2 TV or broadband.
In the past year VCCP Prague has been successfully serviced by VCCP Berlin both strategically and creatively. As a result VCCP were appointed in the Czech Republic with the entire local account. Berlin is currently producing the biggest broadband campaign for O2 in Czech. The TV and print campaign is being currently shot in Lisbon, led by Berlin CD Oliver Frank and his creative team. Over the next couple of months VCCP Berlin will gradually hand assignments over to VCCP Prague but will maintain a creative supervisory role, at least for the rest of the year.
Due to the size and local significance of O2 in Czech (as the incumbent telco they are one of the biggest companies and advertisers in the market) VCCP is opening an office that over and above O2 will be VCCP's hub to service Eastern Europe.
The Prague office will be the agency’s fifth international office after it launched its Berlin operation in 2008. It currently employs over 300 staff in London, Berlin, Abu Dhabi, Qatar and Prague.
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For further information please contact Sarah Adamson at VCCP, 07709 484636 / saraha@vccp.com.
Notes:
VCCP is an integrated communications agency with a well-earned reputation as one of the most innovative agency forces working in the UK. VCCP believes you don’t need to outspend your competition, just outshine them and has a proven way of working to make brands shine brighter. The agency has built a reputation for work that works and has more effectiveness awards than any other agency its age.
Clients include O2, comparethemarket.com the Home Office, , Microsoft, Jordans, Hiscox, Texaco and Standard Life.
VCCP has clients in 11 countries and now has offices in Abu Dhabi, Qatar, Berlin and Prague.
Recent activities include:
• Winning Marketing Magazine’s Creative Agency of 2009
• Being shortlisted by Campaign for Advertising Agency of the year and Digital Agency of the year – the first agency ever to make both lists
• Comparethemarket.com winning ‘Campaign of the Year’ in Campaign, Marketing and comparethemarket.com being awarded ‘Brand of the Year’ by the Marketing Society.
• Creating social communications agency, ICON, to combine the best of advertising, digital and PR
• Launching VCCP Health to bring the VCCP approach to creativity and brand strategy to the world of pharmaceuticals
• Helping O2 reach their highest ever levels of consideration - working on brand extensions such as O2 money and O2 family as well as continuing to evolve the phenomenally successful Priority scheme for O2 customers
• Creating the Government’s high profile Alcohol Harm Reduction and Sexual Health campaigns
