VCCP has produced a press campaign to launch Jordans new Superfoods range. The campaign will start mid-September and initially run in a series of glossy consumer titles and weekend supplements such as the Times and Telegraph magazines, Good Housekeeping, Delicious and Homes and Gardens.
The Superfoods range is the first of a kind in the breakfast cereals and cereal bars market. They’re made from natural ‘Superfoods’, including cranberries, blueberries, almonds, pumpkin seeds and wholegrain oats. Superfoods are foods that are naturally packed with powerful nutrients such as vitamins, minerals, antioxidants, phytochemicals and enzymes, which are essential to our health and wellbeing.
The ads present Mother Nature as The Original Superhero and show the three varieties currently available, Breakfast Flakes, Bars and Muesli. The campaign was devised by Steve Vranakis and John McLaughlin of VCCP and photographed by Andy Rudak. Media is being planned and bought by MPG.
Jordans Marketing Controller, Carol Flint says: “At Jordans we’ve used wholegrain oats in the majority of our products for more than 30 years. It therefore made perfect sense to create a range of products that taste great and make it easier for people to eat other natural ‘Superfoods’ as well. In many ways this latest range is the epitome of what Jordans stand for in terms of high quality natural food.”
Steve Vranakis says: “Jordans has an enviable brand reputation and we are building on this whilst also opening up a new market.”
This is part of a total marketing spend by Jordans across their full range of products of £4m.
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For more information, contact Paul Phillips Tel : 07909990737 at VCCP or visit www.vccp.com
