comparethemarket.com today confirmed that it has completed its creative agency review. After a competitive pitch process, the price comparison site has decided to retain incumbent agency VCCP.
Appointed in March 2007, VCCP was responsible for the distinctive blue/green visual identity which has been used in the company’s advertising and Channel 4 sponsorship activity. Brand awareness more than doubled within 12 months.
The purpose of the review was to enable comparethemarket.com to examine its creative options in an increasingly competitive environment. The brand has an annual marketing budget of more than £20 million.
Mark Vile, Marketing Director for comparethemarket.com, said: “The pitch process was very competitive and of a high standard. We are delighted that VCCP continued to demonstrate what we considered to be the best understanding of our marketplace and were able to meet our requirements the most effectively. We are now very confident of maintaining and furthering our presence as one of the leading UK price comparison sites.”
comparethemarket.com’s marketing strategy takes a multi-media approach, focused on consumer brand-building both online and offline. Since June 2007, the brand has sponsored Channel 4 Drama.
Ends
For further information please contact:
Cliff Hall
VCCP Blue
020 7592 7597
Faith McMath
Comparethemarket.com
01733 374668
