Southern Railway offers people called Victoria free travel in bid to find love for Loco with new campaign by VCCP

Tuesday, 03 August 2010

CALLING LONDON VICTORIAS!

Singing Mexican wrestler, and the face of Southern Railway, Loco Toledo is searching London for love – but there’s one catch – she must be called Victoria.

Southern is helping Loco find his Victoria by offering anyone named Victoria a free off-peak day ticket for unlimited day travel on the Southern network with a new campaign by VCCP.

If your name is Victoria come along to Victoria Station at 10am on Wednesday 4th August to say “hola” to Loco and collect your free tickets. And you never know, maybe it’ll be love at first sight!

Loco said “I love Victoria station because it’s the home of Southern and all the lovely trains. I want love with a lady called Victoria too – are you her?”

As well as hoping to find his love at Victoria Station, Loco is also planning to host a series of events towards the end of August. Why not come along and travel on Loco’s Lover Train carriage on selected routes on the Southern network. Keep checking Loco’s Facebook page for more details.

If your name is not Victoria don’t worry, you can still come down to join in the fun and receive free gifts. Loco’s Amigos from Southern Railway will be at Victoria Station from the 4th-10th August fro 7am-7pm Monday-Friday and 10am-4pm Saturday and Sunday.

It’s easy for Victoria’s to claim their free ticket:
1. Simply ‘like’ Loco Toledo on Facebook
2. Print especial voucher
3. Take voucher and photo ID proving Victoria is your real name to Loco’s amigos at London Victoria station

For more information about Loco Toledo visit southernrailway.com/locotoledo or become his friend on Facebook.

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For more information contact Good Relations:
Jacquelyn Redpath on 020 7861 3106/ jredpath@goodrelations.co.uk
Katie Andrews on 020 7861 3145/ kandrews@goodrelations.co.uk

Free Travel for Victoria Terms & Conditions
Offer available to anyone called Victoria who has proof of name. Sufficient ID includes drivers licence or passport. Offer is for 1 free Off-Peak Day Saver ticket per person for any Off-Peak journey on the Southern network until 30th August 2010. Southern’s DaySave ticket offers unlimited travel on Southern Services on the day that the ticket is valid, anytime on Saturday, Sunday and Bank holidays. Not before 10am Monday to Friday (except Bank Holidays). Not between 16.45 and 19.15 Monday to Friday from London stations (Victoria, London Bridge and Clapham junction). Not valid in conjunction with any other offer or discount. Terms and conditions apply. See southernrailway.com for full terms.

About Southern                                                                                        
Southern provides services in south London and between central London and the south coast, through east and west Sussex and Surrey and parts of Kent and Hampshire.
Some fast facts about Southern:
• We have over 4,000 employees
• The service is provided by a fleet of 300 new and refurbished trains
• We provide over 2,000 train services each day
• We carry around 165,000 passengers each day
• Southern manages 157 stations, 112 of which have secure stations status

For more information about Southern, visit southernrailway.com

About Loco Toledo
Loco is from a small town in Mexico where there are few trains and was overjoyed when he discovered that there are so many trains in the South of England. His mission is to get more people travelling on Southern Trains and has been the star of the new Southern adverts for 4 months

 

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