Omega Pharma UK is launching an integrated campaign through VCCP for Wartner — the UK’s No. 1 home freezing treatment for warts and verrucas.
The focus for the campaign is Wartner’s new measuring tool which makes it easy to freeze off warts and veruccas by ensuring that treatment is applied for the correct time. The fun campaign uses happy animated fingers and toes to provide testimonials on how well the product works.
The £800,000 campaign will run throughout the summer, targeting mothers and pharmacists through press, swimming pool media, and online, driving consumers to a new microsite — www.easyfreezeywartner.co.uk.
The campaign was created by Brett O’Connor and Matt Macland at VCCP.
Creds
Project name: Wartner ‘fingers and toes’
Client: Omega Pharma Uk
Brief: Raise awareness of benefits of the measuring tool and increase sales of Wartner home freezing products
Creative agency: VCCP
Copywriter: Matt Macland
Art director: Brett O’Connor
Planner: Sophie Maunder-Allan
Media Agency: AW Media
Media planner: Katharine Summers
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For further information please contact Charlotte Baker at VCCP on 020 7592 9331.
Editors Notes:
Omega Pharma UK
Trading update first quarter from http://www.omega-pharma.be/EN/persberichten.php (last accessed 7 May 2010)
VCCP
An integrated communications agency pioneering a new approach, VCCP has a well earned reputation as one of the most innovative agency forces working in the UK.
The agency has built a reputation for work that works. VCCP has won five IPA Effectiveness Awards between 2004 – 2007 including Gold and Grand Prix for O2 and The Effectiveness Agency of the Year (billings below £100m).
Recent activities include:
• Winning Marketing Magazine’s Creative Agency of 2009
• Being shortlisted by Campaign for Advertising Agency of the year and Digital Agency of the year – the first agency ever to make both lists
• Comparethemeerkat.com winning ‘Campaign of the Year’ in Campaign, Marketing and comparethemarket.com being awarded ‘Brand of the Year’ by the Marketing Society.
• Creating social communications agency, ICON, to combine the best of advertising, digital and PR
• Launching VCCP Health to bring the VCCP approach to creativity and brand strategy to the world of pharmaceuticals
• Expanding our international offering: the Berlin office continues to grow and we’re opening our Czech office shortly
• Helping O2 reach their highest ever levels of consideration - working on brand extensions such as O2 money and O2 family as well as continuing to evolve the phenomenally successful Priority scheme for O2 customers
• Creating the Government’s high profile Alcohol Harm Reduction and Sexual Health campaigns
