Leading property website, Zoopla.co.uk, has today appointed VCCP to handle its above-the-line advertising account - www.zoopla.co.uk
VCCP are working with Zoopla.co.uk to launch a new multi-channel campaign to raise awareness of the brand which is scheduled for launch later this year.
Alex Chesterman, Founder & CEO of Zoopla.co.uk said: “VCCP demonstrated a solid understanding of our vision for the business and brand and we are looking forward to working with them to build an exciting ad campaign to complement our unique proposition”.
Cliff Hall, Managing Director at VCCP added “Zoopla.co.uk has been one of the fastest growing websites in the UK and a leading innovator in the online property sector over the past two years. We are delighted to have the opportunity to work with Zoopla.co.uk and are looking forward to producing engaging and iconic work for the brand”.
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For further information please contact Sarah Adamson, Marketing Director at VCCP on 020 7592 7478, saraha@vccp.com or visit www.vccp.com
Notes:
VCCP is an integrated communications agency with a well-earned reputation as one of the most innovative agency forces working in the UK. VCCP believes you don’t need to outspend your competition, just outshine them and has a proven way of working to make brands shine brighter. The agency has built a reputation for work that works and has more effectiveness awards than any other agency its age.
Clients include O2, comparethemarket.com, the Home Office, Microsoft, Jordans, Hiscox, Texaco and Standard Life.
Recent activities include:
• Winning Marketing Week Magazine’s Creative Agency of 2010 (adding to the title of Marketing’s Creative Agency of the Year 2009)
• Being shortlisted by Campaign for Advertising Agency of the year and Digital Agency of the year – the first agency ever to make both lists
• Comparethemeerkat.com winning ‘Campaign of the Year’ in Campaign, Marketing and comparethemarket.com being awarded ‘Brand of the Year’ by the Marketing Society.
• Creating social communications agency, ICON, to combine the best of advertising, digital and PR
• Launching VCCP Health to bring the VCCP approach to creativity and brand strategy to the world of pharmaceuticals
• Expanding our international offering: the Berlin office continues to grow and we’re opening our Czech office shortly
• Helping O2 reach their highest ever levels of consideration - working on brand extensions such as O2 money and O2 family as well as continuing to evolve the phenomenally successful Priority scheme for O2 customers
• Creating the Government’s high profile Alcohol Harm Reduction and Sexual Health campaigns
About Zoopla.co.uk
Zoopla.co.uk is the UK’s most comprehensive property website, focused on empowering consumers with the resources they need to make better-informed property decisions. We help our users make sense of the residential property market by combining property listings with market value data, local information and community tools.
Zoopla.co.uk was founded on the principles of transparency and efficiency and everything we do aims to make the market more effective for both property consumers and professionals alike. Our mission is to provide the most useful online property experience by:
• displaying property listings along with value and price trend information
• providing rich property data and local market information in one place
• enabling users to search for property in a variety of customised ways
• allowing users to engage with professionals via our tools like AskMe!
• building relationships between home owners and local estate agents
By combining free, instant value estimates for every UK home with sold prices, local market information and hundreds of thousands of properties available for sale and to rent, Zoopla.co.uk has become the ultimate destination for property consumers to search for property and do their market research. We are the UK's fastest growing property website and are proud to have been named 'Best Property Portal 2009' (Daily Mail UK Property Awards).
Our unique features, like AskMe!™ and TemptMe!™ allow users to gain an insight into the market and discover information they won't find anywhere else. And our AskAnAgent feature has rapidly become one of the most valued sources of vendor leads for UK estate agents. We calculate our value estimates using a proprietary algorithm (secret formula) that continuously analyses millions of data points relating to property sales and home characteristics throughout the UK. Our estimates are constantly refined, using the most recent data available and a variety of methodologies, in order to provide the most current information on any home.
Zoopla Ltd is a privately held company with a highly experienced and proven management team, backed by well-respected angel investors and leading venture capital firms Atlas Venture (www.atlasventure.com) and Octopus Ventures (www.octopusventures.com).
