The appointment follows a competitive pitch against DDB and AMV, each agency drawn from the Central Office of Information's advertising roster, and conducted jointly between the Department of Health, the Home Office, and the Department of Children, Schools and Families. The appointment came following a presentation to key ministers from each department.
Ian Priest, Founding Partner of VCCP said: "It's rare you get the opportunity to work on such an important and interesting piece of business. We are delighted to have won."
