Southern Railway is delighted to announce that VCCP has been appointed to work on the Gatwick Express account worth £2m.
The task for VCCP is to promote Gatwick Express across above the line and digital media in London, UK and overseas markets. As the longest running dedicated air-rail link in the world, Gatwick Express is a global brand and requires visibility in both business and leisure travel markets. The Gatwick Express work that VCCP has produced introduces a strong tone of voice and a more upmarket look and feel.
Gillian Singh, Head of Marketing for Southern Railway said: “Having already worked with VCCP on the recent Southern campaigns that have proven to be very successful, we are looking forward to collaborating on this highly regarded and world famous train service.”
Adrian Coleman, Chairman of VCCP added “we are extremely pleased to have won the Gatwick Express business and are looking forward to producing iconic and engaging work for the brand”
The account was won after a four-way pitch, which was first announced in November.
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For further information please contact Sarah Adamson, Marketing Director at VCCP on 020 7592 7478, saraha@vccp.com or visit www.vccp.com
Notes:
VCCP is an integrated communications agency with a well-earned reputation as one of the most innovative agency forces working in the UK. VCCP believes you don’t need to outspend your competition, just outshine them and has a proven way of working to make brands shine brighter. The agency has built a reputation for work that works and has more effectiveness awards than any other agency its age.
Clients include O2, comparethemarket.com the Home Office, Microsoft, Jordans, Hiscox, Texaco and Standard Life.
Recent activities include:
• Winning Marketing Magazine’s Creative Agency of 2009
• Being shortlisted by Campaign for Advertising Agency of the year and Digital Agency of the year – the first agency ever to make both lists
• Comparethemeerkat.com winning ‘Campaign of the Year’ in Campaign, Marketing and comparethemarket.com being awarded ‘Brand of the Year’ by the Marketing Society.
• Creating social communications agency, ICON, to combine the best of advertising, digital and PR
