VCCP below the line arm has won a three-way pitch to become the creative agency for Hyundai’s below the line marketing.
The agency already holds the advertising account. Now adds all the dealership marketing to its account, currently in the early stages of creative development, they will develop all the tactical promotions, and refresh its dealership network.
The brief will allow VCCP to demonstrate through the line integration which it already does with existing clients O2, Coca-Cola, ING Direct and Dyson.
Robin Gadsby, the Head of Below The Line at VCCP, said: "We are very excited about the win and we have developed some great work for Hyundai. Hyundai Motor UK Ltd currently has 155 dealers across England, Scotland, Wales and Northern Ireland. Of these dealers approximately 40% are sole Hyundai dealers and the rest are multi-franchised outlets. Our primary focus will be to create and produce new dealership point of sale material for HMUK to communicate tactical phase offers and events over the next couple of years.”
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For other quotes or info contact Lorne Stewart on: T: 01494 428761 or Robin Gadsby 07834 129 073 or for more information on VCCP visit www.vccp.com
