Burton’s Foods today announces that VCCP has won the pitch for its £7M advertising account, promoting its entire portfolio of much loved brands including Jammie Dodgers, Maryland Cookies and Cadbury’s Chocolate Biscuits.
The move comes as recently appointed Chief Marketing Officer Stuart Wilson opted to consolidate Burton’s UK advertising into a single agency in order to form a stronger working business partnership.
Stuart Wilson, Chief Marketing Officer at Burton’s Foods, said: “We are looking forward to working with VCCP across our entire portfolio. By focusing on a strong working relationship with one creative agency we will be able to form a much stronger and more focused partnership that will be key in driving growth of our Power Brands and our business as a whole.”
Adrian Coleman at VCCP said: “We are delighted to have been selected by Burton’s. We’re excited to work with such an ambitious business and with an iconic set of brands that have terrific scope for creativity and long term growth.”
The search process was handled by The Observatory International.
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For more information please contact:
• Lynn Brown – lbrown@lexispr.com / 020 79086516
Notes to editors:
Burton’s Foods is a leading branded and own label supplier of quality biscuits and snacks and is the number two branded player and second largest biscuit supplier in the UK.
Burton’s Foods also owns and bakes market-leading brands such as Maryland Cookies, Jammie Dodgers and Wagon Wheels.
It bakes Cadbury Biscuits under licence from Cadbury UK Ltd including Cadbury Fingers, Cadbury Animals and Cadbury Digestives.
