Very.co.uk, the online department store for fashion and style, is delighted to announce the launch of its new ‘Step out of the Ordinary’ advertisement campaign.
The first ‘Step out of the Ordinary’ television advert in the campaign launches on the 6th October and will run until 2nd November, before being replaced by Very.co.uk’s Christmas advert.
Devised by creative agency VCCP and directed by Diamond Dogs, the television advert was filmed at 3 Mills Studios, East London. The voiceover is provided by television presenter Lauren Laverne and the soundtrack is Bert’s Apple Crumble by The Quik.
The 50” adverts show a series of scenes from different occasions in one woman’s life including a chance meeting with an ex-boyfriend, a trip to the park and a day at the office – all made better by the fantastic outfits that a Very.co.uk wardrobe provides.
A ‘Step out of the Ordinary’ also features a cameo role for Very.co.uk celebrity designers Fearne Cotton and Holly Willoughby.
The advert ends with the ‘Very.co.uk. No ordinary department store’ strap line.
Shop Direct Group’s Retail Director, Gareth Jones says: “Style is important to Very.co.uk’s customers and this new advert is the perfect illustration of how a great outfit can give you a confidence boost and make your day better. ‘Step out of the Ordinary’ proves that Very.co.uk has the perfect outfit for every occasion.”
The TV campaign will be supported by a press and digital campaign.
Very.co.uk is part of Shop Direct Group, the UK’s leading online and home shopping retailer. Very.co.uk was launched in 2009 and features over 400 fashion brands including: G-Star Raw Denim, Diesel, Firetrap, Levis and Superdry.
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For more information please contact Stephanie Brimacombe at VCCP on 020 7592 9331.
