VCCP has created a campaign to launch the new online department store Very.co.uk in time for Christmas. Fearne Cotton and Holly Willoughby front the campaign having both designed collections for the brand.
The TV advert broke on Sunday 1st November and will be supported by magazine adverts in fashion titles such as Grazia and Glamour, along with digital display on sites including Yahoo and MSN.
Filmed at Shepperton Studios, by award winning Director David Edwards, the advert will get the public in the festive spirit by showcasing the range of products available to buy this Christmas from Very.co.uk.
On shooting the advert, Holly said: “I really enjoyed filming the advert for Very.co.uk with Fearne, being back at an ice rink was entertaining as always! Luckily this time, we were lovely and warm in our beautiful coats, picking out things to buy this Christmas.”
Fearne Cotton said: “Designing my own fashion range this year with Very has been fantastic, it’s a great brand to work with as there is so much affordable fashion and you can buy everything from the comfort of your own home. Filming the advert today with Holly has been great fun, it’s going to be a beautiful Christmas TV advert for Very.co.uk.”
Head of Marketing for Very.co.uk, Sarah Bottomley said: “We are thrilled to be working with Holly and Fearne, their clothing ranges have been a fantastic addition to Very.co.uk along with the thousands of other products on offer this Christmas. The advert really captures the magic of the Christmas period and Holly and Fearne give it a fun festive appeal.”
Fleur Andrews, Account Director at VCCP, commented: “The TV advert is a winter wonderland on ice; with skaters in Very clothes gliding around Holly and Fearne to showcase all the wonderful things you can buy from the new website.”
Fearne and Holly’s ranges can be found along with a selection of other celebrity designers’ exclusively at Very.co.uk, the new online department store which launched on 5th July this year. Other designers include Jasmine Guinness, Glam by Caprice, ENCHANTED By Ann Louise Roswald, ELEMENTS/Amanda Wakeley and Peaches (Geldof) for PPQ.
In addition, the online store is stocked with a full range of present ideas for everyone this Christmas. Gifts including electricals, homewares, furniture, jewellery and gifts and essentials for the children are available to order, making very.co.uk, the convenient and best place to shop for everyone on your Christmas list this year.
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Notes to Editors:
• Shop Direct Group is the UK’s largest online and home shopping retailer with sales of circa £1.7 billion.
• The Group has 5m active customers across the business.
• Brands include Littlewoods, VERY.co.uk, Woolworths, Littlewoods Ireland, Littlewoods Europe Additions, Great Universal, Choice, Kays, Empire Stores and Marshall Ward.
• We are the largest online clothing retailer in the UK with brands including PPQ, Preen, Jasmine Guinness, Love Label, Elements by Amanda Wakeley, Morgan, Rare, Goodsouls, Unique Boutique, Nike and Levi’s.
• We are the 2nd largest furniture retailer in the UK.
• We are the 4th largest sportswear and electrical retailer in the UK.
• Shop online at www.littlewoods.com, www.very.co.uk or www.woolworths.co.uk
• Shop Direct Group Financial Services offers customers a wide range of credit, insurance and warranty products.
Project Credits
Project name: Very Festive
Client: Shop Direct Group
Brief: To launch the new online department store Very.co.uk (previously known as Littlewoods Direct) in time for Christmas.
Creative agency: VCCP
Agency Producer: Kitty Hackney
Creative Director: Steve Vranakis
Copywriters: Andy Mancuso, Anthony Stamp
Art directors: Ravi Beeharry, Richard Yates
Account Director: Fleur Andrews
Media Agency: Carat
Media planner: Joe Molony
Production Company: HANraHAN
Director: David Edwards
Post-production: MPC
Audio post-production: Envy
Exposure: TV, print, digital
For further information please contact Sarah Adamson, Marketing Manager, VCCP on 07709 484636 or 020 7592 7478.
