Holly Willoughby and Fearne Cotton have teamed up once again to star in their second TV campaign for Very.co.uk – the online department store.
The advert, which captures the frivolity of the Spring season, marks the launch of the new Spring collections at Very.co.uk and is due to air today, 1st March 2010.
Set in a magical fairytale world, the advert sees Holly and Fearne unlock a mystical wooden door with a golden key. Passing through the door, they leave a grey dismal day behind them and enter an enchanted Spring garden, complete with fairies, blossoming trees and roaming sheep.
Filmed at Black Island Studios, by director duo Diamond Dogs the advert showcases the range of products available to buy this Spring from Very.co.uk, including fashion ranges designed by Holly and Fearne themselves.
On shooting the advert, Holly said: “I really enjoyed filming our second advert for Very.co.uk with Fearne. It was great to be part of such an imaginative shoot, complete with trampolining children and a real life sheep!”
Fearne Cotton said: “I love designing for Very.co.uk and I’m really excited about my new Spring/Summer collection. Very.co.uk is a great brand to work with as it offers so much affordable fashion. And you can buy everything from the comfort of your own home.”
Retail Director of Shop Direct Group, Gareth Jones said: “Holly and Fearne’s clothing ranges are an important part of our new fashion ranges at Very.co.uk so we are thrilled to be working with them again on this advert. It really captures that feeling of wonder and new beginnings that Spring brings as well as the enjoyment felt by discovering thousands of new and exciting products available this Spring at Very.co.uk.”
Fearne and Holly’s ranges can be found along with a selection of other celebrity designers including Jasmine Guinness, Glam by Caprice, ENCHANTED By Ann Louise Roswald, ELEMENTS/Amanda Wakeley and Peaches (Geldof) for PPQ. at Very.co.uk.
Very.co.uk, provides customers with a mix of celebrity clothing ranges, the latest gadgets, bang on trend home and lifestyle products and interactive forums for expert advice on everything from interiors, to fashion, to parenting.
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For more information on Very, please contact: Sarah Adamson at VCCP on 020 7592 9331 or visit www.vccp.com
Notes to Editors:
• Shop Direct Group is the UK’s largest online and home shopping retailer with sales of circa £1.7 billion
• The Group has 5m active customers across the business
• Shop Direct employs around 10,500 people
• Brands include Littlewoods, VERY.co.uk, Woolworths.co.uk, Littlewoods Ireland, Littlewoods Europe, Additions, Great Universal, Choice, Kays, Empire Stores and Marshall Ward
• We are the 2nd largest online clothing retailer in the UK
• We are the 3rd largest furniture retailer in the UK
• We are the 4th largest sportswear retailer in the UK
• We are the 5th largest electrical retailer in the UK
• Shop online at www.littlewoods.com, www.very.co.uk or www.woolworths.co.uk
• Shop Direct Group Financial Services offers customers a wide range of credit, insurance and warranty products
