Good Relations Consumer, part of the Bell Pottinger Group, has been appointed following a competitive pitch by Women of the Year Lunch and Women of the Year Awards to raise the profiles and sponsorship opportunities.
Celebrating its 51st year in 2006, the Women of the Year Lunch is one of the most significant gatherings of women in the world bringing together 450 extraordinary individuals across 40 professions, from agriculture and the arts through to the media and medicine.
The lunch was founded in 1955 by campaigner and journalist, Lady Tony Lothian, who enrolled two friends as co-founders, war heroine Odette Hallowes GC and journalist Lady Georgina Coleridge, the aim being to honour women achievers from all walks of life and to hear views of world-famous women on important issues. Over the years, many of the lunch’s speakers raised global issues long before they were aired in the international arena. Previous guests to the lunch include: the Rt Hon Baroness Margaret Thatcher; Dame Kelly Holmes; Tina Turner and a host of women who have made extraordinary achievements in their field.
Good Relations Consumer will be carrying out a PR programme which conveys the integrity of the event in which every guest is recognised for their achievements and considered a woman of the year. The PR strategy also aims to raise awareness across national and regional media for Award sponsors, including Good Housekeeping and Pilkington.
Good Relations was selected following a pitch process to the Women of the Year Business Board, including President Joan Armatrading and Chairman, Eleanor Angel.
Eleanor Angel says, “We are delighted to be working with Good Relations to release the potential of this high profile event. We were impressed by the team’s passion and understanding of the Lunch and Award’s positioning.”
The account is being headed up by newly promoted, Christine Morgan, Associate Director at Good Relations. Good Relations has bolstered the management of its Consumer division with the promotion of Christine Morgan and Julia Farish to associate directors.
Along with overseeing the delivery of strategic plans across retained clients, Julia and Christine will be responsible for developing new business in areas of agency expertise: Food and Nutrition, Wellbeing and Beauty and Leisure.
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For further information:
Christine Morgan
cmorgan@goodrelations.co.uk
Tel: 0207 861 3130
www.goodrelations.co.uk
