London, 30th June 2008: Zabeel Properties has appointed Bell Pottinger Business & Brand as its global lead retained PR agency. The Dubai-based business launched earlier this year and has briefed Bell Pottinger to develop a unique marketplace proposition to highlight its luxury property developments.
Zabeel Properties entered the market with a US$5 billion property portfolio from its parent company, Zabeel Investments. This comprises exclusive residential, commercial and hospitality projects in Dubai and elsewhere in the United Arab Emirates (UAE). Its launch as a stand-alone entity will enable Zabeel Properties to focus and expand on its growth in property development in the UAE and further afield.
Robert Norton, CEO of Zabeel Properties, said: “Zabeel Properties wants to be positioned as a quality and responsible developer and in the Bell Pottinger team we have a quality agency to support the development of our brand and business.
“In just two years, Zabeel has established a range of developments that enhance the environment and communities within which they are situated. Many represent firsts for the UAE region – in design or in green standards – given that we are passionate about enhancing the growing reputation of real estate in Dubai and supporting the emirate’s transformation into the most dynamic business, financial, tourism and entertainment centre in the Middle East.“
Bell Pottinger B&B Chairman, David Wilson, said: “Zabeel Properties is passionate about preserving, protecting and enhancing the environment of Dubai and in its development locations elsewhere. Zabeel Properties’ adds an exciting new dimension to the rapid ongoing growth of Dubai and we will help to play a part in its development as a true market leader.”
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Note to editors:
Founded in February 2006, Zabeel Investments is a Dubai-based diversified investment company with business interests spanning commercial real estate development and management, private equity and asset management across a wide range of economic sectors in the GCC and other international markets.
Zabeel Properties has a portfolio currently comprising approximately US$5 billion of prestigious residential, commercial and hospitality developments.
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For media enquiries, contact Christina Lawson Public Relations Manager – Zabeel Properties in Dubai on +971 4 365 7931
Or
David Wilson, at Bell Pottinger Business & Brand in London on +44 207 861 2424
